This is a question I see being asked all the time. This is normally asked by people who’ve only just created a website within a few weeks or months. Their rankings have suddenly fallen to page 10, or maybe not ranking at all. This should answer this old question.

When you first create a website and Google indexes it, you’ll normally be given a huge ranking boost in the Search Engine Results. Imagine your face as you suddenly hit Page 1 rankings for some of your main keywords within days, with very little link building! You never knew it was that easy! Well actually, it’s not going to stay like this I’m afraid. Give it a week or maybe slightly more and you’ll be back to nothing. That’s when you have to start working.

See, Google doesn’t give rankings for good keywords out easily. You need to work hard and provide content that Google thinks is appropriate for the end user. If you see your website go to nothing and it’s less than a year old, it’s normal. Keep building links and quality content and you’ll get there in the end. And when you do, you’ll be there to stay and you’ll be enjoying some nice traffic.

There could well be other reasons why you’ve lost your rankings. If you’ve been doing some practices that Google disallows, be sure that they’ll find out about it. When they do, you’ll be heavily penalized. Let’s check if you’re banned from Google.

Do a search on Google for:

site:<yoururlhere>

For example:

site:sonicity.com

If you see no results, then you’ve been deindexed from Google. This probably does mean you’ve been banned. If this is the case, you need to find out what you’ve done wrong, fix it and then submit a reconsideration request through Google Webmaster Tools. Make sure you read the Google Quality Guidelines.

Don’t expect to get your rankings back instantly with either of these two possible causes. It takes time.

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